The Community team has proposed certain changes to reach new attendees at WordPress events through advertising and marketing.
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Program transcript
Hello, I’m Alicia Ireland, and you’re listening to WordPress Podcast, bringing the weekly news from the WordPress Community.
In this program, you’ll find the information from August 5th to 11th, 2024.
It’s extremely rare and exceptional for WordPress event budgets to include a line item for advertising or marketing. The WordPress community has always encouraged attendance through word-of-mouth and by engaging with local community members, even making some contacts with nearby educational institutions. But this could change.
The proposal suggests that if the event lead deems it appropriate, a budget of between $50 and $400 could be allocated to raise awareness of the event.
This doesn’t mean that the classic system won’t continue to be promoted, but strategies such as listing the event in a directory, appearing in relevant publications, partnering with influencers, collaborating with other entities, guerrilla marketing with posters or flyers, and, as last options after trying the others, which may exceed the budget, investing in ads on social media or traditional media are proposed.
Among the concerns raised is the knowledge of local teams in running online campaigns, as it is well known that budgets can spiral out of control in just a few hours if the tool or how to set up campaigns is not understood. There has also been an emphasis on the lack of SEO or analytics tools that could allow for better acquisition understanding.
Until August 19, you can leave comments and feedback to evolve this proposal.
In the Developers Blog, there is a guide on how to add new image aspect ratios to a theme, thanks to WordPress 6.6.
Since that version, a list of aspect ratios is available, from square 1:1 to portrait 3:4, and it also allows you to include your preferred ones. The example includes extra wide, with a 2:1 format, or cinema at 21:9, as well as tests to disable the default ones.
And following the announcement a few weeks ago, we now have WP-CLI 2.11, which includes many updates and some new features such as improved CSV management, for example, with multi-line data, new commands for user logs in Multisite, a command to generate random sites in Multisite, the installation of plugins and themes directly from GitHub by specifying the release or tag, which adds to the ability to see the list of recently activated plugins. We also now have the ability to check if a user exists and, in the image regeneration system, the ability to remove sizes that are no longer configured.
These are the most significant of the 274 changes made by the 61 contributors who participated in its development.
Two major new features in WordPress Playground will allow you to work on or showcase your demo site without an Internet connection.
The first feature presented is Offline Mode, as when you enter the site, you can store everything in the browser so that when you revisit the site, everything is available to continue working even without the Internet, with the exception, for now, of Firefox.
The second new feature is Progressive Web App (PWA) support, which allows you to add the tool as an app in your browser and turn it into an application on your computer or mobile device.
The Polyglots team has added GPT 4o mini as an automatic translation assistance model, configurable from the settings page.
The BuddyPress team already has a lead for the upcoming version 15.0, but in the meantime, everything is still being prepared to see which elements will become obsolete. This version will be disruptive, as many plugins and themes still use the code that will be deprecated, just as will happen with the API, which will move from version 1 to version 2.
And finally, this podcast is distributed under a Creative Commons license as a derivative version of the WordPress Podcast in Spanish; you can find all the links for more information, and the podcast in other languages, at WordPress Podcast .org.
Thanks for listening, and until the next episode!
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